Goldman Is Looking To Reduce “Marcus” Lending Goal On Credit (Recession) Caution (#GotBitcoin?)
Goldman Sachs Group Inc. is looking to restrain the rapid expansion of its online lending platform as the firm grows more cautious on the consumer debt market that’s a key area of growth. Goldman Is Looking To Reduce “Marcus” Lending Goal On Credit (Recession) Caution (#GotBitcoin?)
The firm’s Marcus unit cut its loan-originations target for next year, according to people with knowledge of the plans. The revision reflects concern about the stage of the credit cycle and changes in market data, the people said, asking not to be identified as the information isn’t public.
Goldman Sachs leaders including new Chief Executive Officer David Solomon have made Marcus a pillar of their plan to boost revenue over the next several years. The unit has grown quickly — lending more than $4 billion in under two years — prompting questions from analysts and investors on how the portfolio will perform in a downturn when more consumers have trouble paying off debt.
Marcus represents a major departure from Goldman Sachs’s traditional focus on major corporations and investors through its investment bank and trading business. Competitors have wondered if the firm was outside its expertise in the consumer space, particularly almost a decade into the economic recovery, while Goldman Sachs executives maintain that new technology has turned unsecured personal loans into a math problem.
The reduction in 2019 plans is based on current market conditions for consumer lending and could still change, said the people, who didn’t provide exact figures. A spokesman for Goldman Sachs declined to comment.
Goldman Sachs hired Harit Talwar from Discover Financial Services in 2015 to help build a digital consumer business. Marcus started making loans in 2016 and this year expanded its deposit business into the U.K.
The firm also created a separate division for its lending activities overseen by Stephen Scherr, who last month was named Goldman’s chief financial officer.
Solomon said in May he expects Marcus to get “very big, very profitable” and has likened the consumer bank to the start of Goldman Sachs’s investment-management business 30 years ago.
Goldman Sachs shares fell 0.4 percent at 10:13 a.m. in New York and are down 12 percent this year.
While U.S. unemployment is the lowest in almost half a century, some lenders have expressed concern about the potential for increased losses in consumer credit as interest rates rise. Total household debt in the U.S. hit a record earlier this year, according to the Federal Reserve Bank of New York.
Personal loans have surged to a record and are the fastest-growing U.S. consumer-lending category, according to data from credit bureau TransUnion. Outstanding balances stand at about $125 billion. And a lot of that growth is coming from fintech companies, which originated more than a third of total personal loans in 2017 compared with less than 1 percent in 2010.
Marcus competes against the likes of web-based firms including LendingClub Corp., Prosper Marketplace Inc. and Social Finance Inc. The bank has said that it’s under no pressure to hit any milestones for loan originations and will make decisions based on risk metrics and the state of the markets.
The loss rate on the Marcus loan portfolio was around 5 percent, CFO Marty Chavez said on the most recent quarterly earnings call in July.
Goldman Sachs Chairman Lloyd Blankfein laid out a case for the bank’s caution at an event in June: If customers can’t pay unsecured loans, the firm eats the loss. There’s no home to repossess.
“We will be the ones that will suffer,” he said. “If they don’t pay us back, we will be the ones on TV you’ll feel sorry for.”
Goldman Sachs Tries Banking For The Masses. It’s Been A Struggle.
So far, Goldman has lost $1.3 billion on its consumer bank—and its makeover is challenging the firm’s identity as a titan of high finance.
Two dozen of Goldman Sachs Group Inc. ’s most profitable traders were kicked off their desk last year to make room for the swelling ranks of the firm’s Main Street lending arm.
Harit Talwar, the newcomers’ Allbirds sneakers-wearing boss, ribbed his counterpart, a Briton named Julian Salisbury who favors crisp suits and ties knotted in a double Windsor. “Thanks for making all the money we’re spending,” he said, according to a person who heard the exchange.
With its core businesses of trading and deal-making on the wane, Goldman has pushed into savings accounts and credit cards. Yet its makeover is a money pit—and is challenging its identity as a titan of high finance.
Goldman’s new consumer bank, which operates under the brand Marcus, has lost $1.3 billion since launching in 2016. It spent heavily to buy startups and cloud-storage space, hire hundreds of techies, and build call centers in Utah and Texas. Loans have gone bad at a higher rate than that of rivals.
Marcus launched without a collections team to chase down delinquent borrowers, resulting in early loan losses, people familiar with the matter said. A credit card developed with Apple Inc. was a coup, but a costly one:
Thousands of engineers across Goldman were diverted to finish it in time for an August debut, delaying other projects. Apple ads for the card carried the phrase: “Designed by Apple, not a bank”—a line that didn’t appear in a giant banner ad in Goldman’s lobby this fall.
It’s still early days, but Goldman has a lot riding on getting this right. The firm brings in less revenue than it did in 2010. Its stock trades below that of rivals with big consumer businesses, which are now in vogue with investors for their predictability and low-cost retail deposits.
Mr. Talwar’s joke to Mr. Salisbury captures the tension between Marcus and the dealmakers whose money it is burning through. Even those who buy into Chief Executive David Solomon’s vision of a more well-rounded Goldman still wince as their bonus checks shrink, as they likely will again this year.
Dozens of long-tenured partners are leaving.
The tension cuts both ways. Coders wooed from Silicon Valley had their requests for MacBooks rejected by Goldman’s compliance department, employees said. Mr. Salisbury’s traders, edged into a corner of the 26th floor of the bank’s headquarters, complained the bathroom had become too crowded.
A poll commissioned by Goldman this spring asked Marcus customers whether the brand was “downmarket,” a heartburn-inducing word at a firm known for advising billionaires and big companies.
Meanwhile, the kind of loans Marcus offers are the first to go bad in a recession and aren’t backed by collateral, as home mortgages are.
Goldman pulled back on consumer lending this year after losses were higher than expected, people familiar with the matter said.
Executives say Marcus has helped lure tech talent to the firm and has proven that Goldman can stand up new businesses. They also point to the success of Marcus’s savings accounts, which have gathered $50 billion in deposits, a new type of low-cost funding for the bank.
“We’re developing muscles we didn’t know we had,” said Omer Ismail, who runs Marcus in the U.S.
A hat bearing the letters MVP hangs on his office door, a gift from the team. At the old Goldman, it would have meant “most valuable player.” At the new Goldman, it means “minimum viable product,” tech-speak for a new offering that is ready to be launched—if just barely.
For most of its 150-year history, Goldman dominated the high end of finance. It virtually invented institutional stockbroking in the 1960s and the modern initial public offering in the 1980s. It brokered $1.3 trillion worth of corporate mergers last year.
Those profit engines have sputtered since the financial crisis. New regulations have reined in its securities traders, who earn less than half the revenue they did a decade ago. Goldman once invested billions of dollars of its own money into deals; that, too, is off-limits now.
Goldman’s stock is stuck at 2014 levels. Investors have flocked instead to rivals such as JPMorgan Chase & Co. and Bank of America Corp. , which churn out steady profits from lending and money management.
Marcus, hatched at a 2014 gathering of executives in the Hamptons, the exclusive New York enclave, was meant to get the firm growing again. With a blank canvas and a generous budget, executives believed they could pick off business from slower-moving rivals.
Marcus debuted two years later to make personal loans of a few thousand dollars. It also offered online savings accounts that customers could open with as little as $1.
Naming the startup after the bank’s 19th-century immigrant founder gave it some distance from the Goldman brand, still tainted by its role in the 2008 meltdown.
Uncomfortable memories of the crisis informed other early decisions.
Executives worried that aggressive debt-collection efforts would dredge up a predatory image it had spent years trying to stamp out.
So Marcus launched without a team of specialists to contact delinquent borrowers and try to recover what they owed, people familiar with the matter said. When the first borrowers fell behind, Goldman lost more money than it should have, those people said.
The bank now has dedicated collections staff that is specially trained, a spokesman said.
It still has higher loan losses than rivals.
Goldman wrote off $156 million in 2018 and another $155 million in the first six months of 2019, according to public filings. In the year ending June 30, its losses amounted to 5.5% of its loan book, higher than peer Discover Financial Services and above the 4% estimate previously given by Goldman executives.
Though the bank was wary of being heavy-handed in collecting debt, in at least one case it overstepped.
Last August, an Oklahoma woman filed for bankruptcy with debts that included a $19,894 Marcus loan. As is standard in personal bankruptcies, the court barred Goldman from attempting to collect the debt.
Goldman contacted her nine times over the next two weeks seeking repayment, even after her lawyer sent another letter notifying the bank that she had filed for bankruptcy, the woman alleged in court filings.
Goldman settled the case.
‘Not A Bank’
Goldman doesn’t have a brand that consumers know or physical branches to pull them in off the street. So it is looking for other ways to get the word out, acquiring or partnering with well-known brands that can bring their own customers and cachet.
It is pitching corporate human-resource officers on “Marcus@Work,” which offers financial education to employees. It is also in talks with AARP, the retiree organization, to provide banking services to its 38 million members, people familiar with the matter said.
Last year it acquired Clarity Money, a personal finance app with more than 1 million users. It is one of several suitors eyeing GreenSky Inc., an online lender that is exploring a sale, according to people familiar with the matter.
AARP and Goldman declined to comment. GreenSky didn’t respond to a request for comment.
Finding customers through well-known partners spares Goldman the hassle of building a network of branches and sending out millions of pieces of direct mail, as Marcus did in its early days.
But it casts Goldman as a vendor that, in most cases, needs those partners more than they need it.
That imbalance was on display in its partnership with Apple to launch a credit card, Goldman’s first. The cost of beating out other banks was accepting a number of demands from Apple, which is famously design-obsessed and exacting in its dealings with partners, according to people familiar with the matter.
Goldman agreed not to charge late fees or sell customer data, trading away two key ways that credit-card issuers make money.
Apple wanted control over the monthly statements sent to cardholders, pushing for jargon-free disclosures and its own signature font. Goldman’s lawyers warned that veering from standard industry language could invite regulatory problems, but the bank compromised. Apple got its font and Goldman trimmed the fine print.
Apple and Goldman declined to comment.
Apple initially wanted to charge everyone the same interest rate, regardless of their credit scores, people familiar with the matter said.
On this point, Goldman pushed back. The card currently charges rates between 13% and 24%.
When Apple unveiled the credit card on stage in March in Cupertino, Calif., it did so with a zinger: “Designed by Apple, not a bank.” Mr. Solomon and other Goldman executives watched from the audience. The same line was repeated in ads that Apple ran promoting the card.
In a final snub, Marcus executives weren’t allowed into a Tribeca loft that served as Apple’s command center in the days leading up to the card’s launch in August.
Even beyond the roughly $300 million Goldman spent to build it, the Apple card was a drain on the firm’s resources. When early testing of the software this spring revealed a security vulnerability, Goldman reassigned thousands of engineers from around the firm to patch it, people familiar with the matter said.
That put other initiatives months behind schedule, these people said. A Marcus budgeting app and a digital wealth-management tool that had been planned for early next year are now expected in late 2020 at the earliest.
Executives say the costs are justified by the chance to reach hundreds of millions of iPhone users, a young, affluent bunch who might be converted into Marcus customers.
In particular, Goldman wants their deposit dollars, a cheap source of funding for the bank. Every $10 billion raised in deposits saves Goldman $100 million a year, Goldman’s chief financial officer, Stephen Scherr said in April.
Three years in, Goldman hasn’t settled on an identity for Marcus. It has been cast both as a buzzy Silicon Valley startup, where coders sip kombucha from a tap at a WeWork office in San Francisco, and as a nostalgic throwback, its logo a simple M on the type of wooden sign that might swing from a small-town general store.
The Goldman poll this spring asked customers to imagine Marcus as a party guest. Is he a spunky teenager or a chill boomer? Does he drive a minivan or a hybrid? Is he standing alone by the snack table or DJ’ing? Is he playful, hardworking, cultured or cool?
Users earned Amazon gift cards for their feedback.
Even Marcus’s products don’t fit easily together. It pitches personal loans to cash-strapped consumers who need money to fund home renovations or pay off other debt. Its high-yield savings accounts are marketed to wealthier individuals with cash lying around.
Marcus is courting tech-savvy consumers but doesn’t have a smartphone app.
Meshing Goldman’s buttoned-up culture with an influx of new talent has also been a challenge, executives say. Marcus has hired some 500 people from rival consumer banks and another 500 from tech companies, according to a spokesman.
Marcus acquired four tech startups including Clarity Money, a personal-finance app whose founder, Adam Dell, zipped around Goldman’s headquarters on a hoverboard until it was confiscated by legal staff after someone crashed it, people familiar with the matter said.
Marketing staffers, drawn from companies including PepsiCo and American Express Co. , churn out jingles that aired on sports radio this fall. (“I feel like a smart money guy,” chimes a middle-aged man, “now that my savings rate is high.”)
As Marcus heads toward its third birthday, turnover has spiked—some of it welcome by senior executives, who say they have learned more about what it takes to run a consumer business. Marcus has had three heads of product in three years. Its chief risk officer went to Barclays PLC. Darin Cline, the operations chief who walked the call-center floor in Utah in cowboy boots, left earlier this year.
As Marcus becomes more central to Goldman’s future, executives have discussed phasing out its name entirely, people familiar with the matter said. Goldman is already killing off other brands it has acquired in its push onto Main Street, including wealth manager United Capital and 401(k) startup Honest Dollar, whose logo’s shade of cornflower blue Goldman spent months perfecting.
Mr. Solomon, according to people familiar with the matter, favors a single brand on the firm’s consumer products: Goldman Sachs.
Genesis Capital Crypto Lending Firm Reports $870M in New Originations in Q3
The institutional digital asset lending firm Genesis Capital released its Q3 report, which shows a growing demand for cash and stablecoin lending.
On Oct. 30, Genesis Capital, a spin-off of over-the-counter cryptocurrency broker Genesis Global Trading, reported that the crypto lending firm saw a sustained growth in the lending business in the third quarter of 2019, where they added $870 million in new originations, breaking the previous record of $746 million set in Q2 2019.
Cash And Stablecoin Loans Are In Demand
The official report noted that at the end of Q3 cash loans showed a significant increase in the portfolio of Genesis Capital, representing 31.2% of its active loan portfolio, up from 23.5% at the end of Q2 and 14.0% at the end of last year. The report reads:
“Our loan portfolio largely sustained its value through increased cash (USD and stablecoin) loan issuance, offset by a decrease in the notional value of crypto loans outstanding.”
Much like the second quarter, the lending company experienced another “strong demand internationally to borrow USD,” mostly through the procurement of stablecoins such as USD Coin (USDC) and Paxos Standard Token (PAX).
Genesis started 2019 at approximately $20 million outstanding cash loans and “after seeing moderate growth to $40 million towards the end of Q2, Q3 saw nearly a 4x increase in cash loans outstanding, reaching a high of $160 million in mid-September.”
According to the report, Genesis currently sits at $140 million outstanding cash loans — a decrease from the high of $160 million in December — due to the recent spot selloff from $10,000 per Bitcoin (BTC) to $8,000.
Less Demand For Bitcoin Loans
Genesis also reported that the share of active Bitcoin loans has decreased to 50.2%, coming from 68.1% at the end of Q1. The report states that this is mainly due to the new U.S. dollar issuance in Q3, which took share away from active BTC loans as altcoin demand increased slightly. Altcoin loans on the other hand, have grown in popularity in Q3, with Ether (ETH) having increased to 7.5% from less than 4% the previous quarter.
Genesis Capital Partners With Bitcoin IRA
In October, Los Angeles-based BitcoinIRA partnered with Genesis Capital to offer investors the opportunity to earn interest on cryptocurrency and cash holdings. BitcoinIRA COO Chris Kline argued that adding interest-earning accounts to the firm’s crypto and cash lending program would help spur decentralized finance forward, claiming:
“Borrowing and lending using cryptocurrencies and cash are providing new and safe opportunities for our clients to maximize the growth of their retirement accounts. Interest earned by a client can offset trading fees or custodial holding fees, essentially creating a free account making these fees a thing of the past.”
Goldman Sachs Opens Investing App To Anyone With As Little As $1,000
Goldman Sachs Group Inc. took another step toward going mainstream, launching an investing app for customers that want to put at least $1,000 to work.
Investors using the service, which went live Tuesday, can put money into automated portfolios rather than individual stocks and bonds, according to the company. The move expands the Marcus platform, which also offers a high-interest savings account.
Goldman, which has traditionally served a wealthier client base, is taking steps to broaden its reach through new digital products. The investing platform features exchange-traded funds that focus on traditional stock and bond benchmarks, impact investments and smart-beta products designed by Goldman.
The advisory fee is 0.35%, according to the Marcus website. The move comes as the New York-based company inches closer to also providing a checking account through Marcus, with the goal of collecting more than $100 billion in consumer deposits.
Goldman Sachs To Offer Its Investing Know-How To The Masses
Elite Wall Street firm unveils Marcus Invest, a robo-advisory wealth-management platform.
You used to need at least $10 million in investible assets to draw the attention of wealth managers at Goldman Sachs GS 1.84% Group Inc. Now, all it takes is $1,000 and a smartphone.
The Wall Street firm on Tuesday unveiled Marcus Invest, a low-cost digital platform that allocates and automatically rebalances individuals’ wealth across portfolios of stocks and bonds based on the models developed by the firm’s investment-strategy committee.
Marcus Invest will be tucked into Goldman’s existing Marcus consumer-banking app and website. The offering will help round out a somewhat disjointed set of Goldman banking products, which include savings accounts, unsecured personal loans and budgeting software that carry the Marcus brand and a credit card with Apple Inc. that doesn’t.
With Marcus Invest and a forthcoming Marcus checking account, “we get to the point where we can be someone’s primary banking relationship, meaning we can be the digital bank on your phone,” said Stephanie Cohen, who was promoted to global co-head of Goldman’s consumer and wealth-management division in September after a stint as the bank’s strategy chief.
Among the beta testers for the Marcus Invest app was Chief Executive David Solomon. Under Mr. Solomon, Goldman has de-emphasized riskier activities like trading bonds and derivatives in favor of Marcus and other more predictable businesses preferred by investors.
In 2020, Goldman generated $1.2 billion in consumer-banking revenue, a 40% increase from 2019. At year-end, consumer-loan balances totaled $8 billion while deposits totaled $97 billion.
Goldman is a relative latecomer to the field of digital investment advice, which is estimated to reach $449 billion in assets under management in 2021, according to Cerulli Associates. Startups such as Betterment LLC and Wealthfront Corp. pioneered so-called robo-advisory strategies more than a decade ago.
Every other big U.S. bank and brokerage has some version of an automated-investing option, though few disclose how much in assets those businesses have gathered.
False starts marked Goldman’s earlier attempts to expand into retail investing. In 2016, the firm acquired an online retirement-savings startup called Honest Dollar for about $20 million but never fully embedded it within Goldman’s broader suite of services.
The debut of Marcus Invest was delayed by many months, in part because Goldman had to reassign engineers to meet a 2019 deadline for the release of the Apple credit card, The Wall Street Journal previously reported.
Historically, Goldman targeted customers with more than $10 million in assets for its wealth-management services, but Marcus Invest is designed for more mainstream investors who can meet an account minimum of just $1,000.
Goldman’s high-touch private wealth advisers charge clients annual advisory fees that can exceed 1% of the balances of its smallest accounts, but for Marcus Invest’s digital advisory services customers pay 0.35%.
Marcus Invest is launching at a time when everyday investors’ interest in the stock market is at a high point.
Stock-trading apps from companies including Robinhood Markets Inc. and Webull Financial LLC have attracted millions of new users looking to participate in a rally of GameStop Corp. and other hot stocks that went viral on Reddit’s WallStreetBets message board.
Unlike those services, Marcus Invest doesn’t let users buy and sell individual stocks. Ms. Cohen said that Goldman believes the best way to create wealth over time for most consumers is through diversified portfolios and that the firm didn’t design the app to drive user engagement, as Robinhood did. That said, Goldman may introduce brokerage features at Marcus Invest down the line.
“We like trading at Goldman Sachs,” Ms. Cohen said. “It just wasn’t first on the list” at Marcus.
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