Trump Calls For Goodyear Boycott Amid Outrage Over ‘MAGA’ Ban
President Trump called for a boycott of Goodyear Tire & Rubber, citing a corporate diversity policy that reportedly banned employees from wearing his “MAGA” hats. Trump Calls For Goodyear Boycott Amid Outrage Over ‘MAGA’ Ban
Trump slammed the tire maker in a Wednesday tweet after an employee leaked a slide from a presentation that appeared to label Black Lives Matter and LGBT Pride “acceptable” messages, while “MAGA attire” was deemed “unacceptable” along with “Blue Lives Matter” and “All Lives Matter.”
“Don’t buy GOODYEAR TIRES – They announced a BAN ON MAGA HATS,” Trump said on Twitter.
“Get better tires for far less! (This is what the Radical Left Democrats do. Two can play the same game, and we have to start playing it now!).”
Trump — who may have been alluding to a recent boycott of Goya after the canned-beans giant’s CEO praised the president at a White House visit — called for the Goodyear boycott after Topeka, Kansas TV station WIBW published a photo of a slide on the company’s “zero tolerance” policy that was snapped by an anonymous employee.
The outlet reported that the slide was part of a diversity training and came from Goodyear’s corporate headquarters. The company denied those assertions but didn’t explain further.
Asked at a White House press briefing whether he’d switch out the tires on the presidential limo if they were Goodyears, Trump said yes.
“Yeah, I would do that. I would swap them out, based on what I heard. We’ll see what happens. Look, you’re going to have a lot of people not wanting to buy that product anymore. They’ll buy from a competitor. Made in the USA too.”
By late Wednesday afternoon, Democratic nominee Joe Biden had pounced on Trump’s remarks.
“To President Trump, those workers and their jobs aren’t a source of pride, just collateral damage in yet another one of his political attacks,” Biden said. “President Trump doesn’t have a clue about the dignity and worth that comes with good-paying union jobs at places like Goodyear.”
Goodyear shares lost 2.4 percent to close at $9.50 on Wednesday.
Goodyear said in a statement that it asks employees not to express support in the workplace for political candidates, campaigns or any other cause that falls “outside the scope of racial justice and equity issues.” The policy is meant to prevent harassment and discrimination, the company said.
“Fostering an inclusive, respectful workplace is important to establish teamwork and build culture, which is another reason we ask associates not to engage in political campaigning of any kind in the workplace — for any candidate, party or political organization,” Goodyear said.
“Goodyear has always wholeheartedly supported both equality and law enforcement and will continue to do so,” it added.
Goodyear’s critics said the company’s explanation didn’t pass the smell test. They said the company was effectively condoning left-wing views while forbidding other opinions.
“If businesses are going to deliberately enter the political realm at the behest of the wokest clientele, then everyone else will have to loudly boycott in response to establish mutually assured destruction,” Ben Shapiro, founder of the conservative news website the Daily Wire, said on Twitter.
“The notion that expressing support for Black Lives Matter isn’t a political statement is absurd,” tweeted Paul Joseph Watson, a far-right radio host and conspiracy theorist.
“If ‘blue lives matter’ is political, it is only because one side of the political aisle has decided to define itself by its raw hatred for law enforcement,” blogger Matt Walsh wrote in a Daily Wire column. “But that does not make the message inherently divisive.”
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