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The Books To Read Before You Start A Business

Which titles helped entrepreneurs and others in the startup field? Here’s a guide. The Books To Read Before You Start A Business

The Books To Read Before You Start A Business

Some Of Small-Business Pros’ Top Choices For Books That Budding Entrepreneurs Should Read.

There are a lot of books out there that promise to tell entrepreneurs what they need to know to start and run a business.

But which ones can really help get that new venture off the ground?

We asked entrepreneurs and venture capitalists to share some titles that have helped them or others get started—and why they were so useful. Here’s what they said.

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

By W. Chan Kim and Renée Mauborgne

 

The Books To Read Before You Start A Business

Before starting a business, every entrepreneur begins at the same place: figuring out what’s missing in the market—what Mr. Chan Kim and Ms. Mauborgne call a “blue ocean.” The book explores more than 100 examples of how companies approached blue oceans and how others can learn from them.

Michelle Cordeiro Grant, founder and chief executive of Lively, which was acquired by Wacoal Holdings Corp. in 2019, says the book gave her the inspiration to become an entrepreneur. Ms. Grant, who used to work at Victoria’s Secret in the merchandising department, saw how the company dominated the lingerie category. But she decided there was room to create a category of her own with a distinct style, “Leisurée,” that combined lingerie with leisurewear.

“It was a reminder that I didn’t have to leave the category that I love,” Ms. Grant says. “I could actually build a new market within the category.”

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

By Ben Horowitz

The Books To Read Before You Start A Business

As the co-founder and general partner of Andreessen Horowitz, a venture firm, Mr. Horowitz recaps the lessons he’s learned as an entrepreneur and what other founders need to understand about running a business.

The book is straightforward about the challenges anyone will face who’s running a business, says Harley Finkelstein, president at Shopify Inc. “This book gives practical advice and tells true stories of what leaders will come up against, including the pressure, struggles and how these can give rise to greatness.”

Some advice in the book that Mr. Finkelstein has used himself: hire people based on their strengths, and don’t get blinded by their weaknesses. “If I had let their weakness overpower their strengths in my decision, I would have missed a huge opportunity and a great hire,” Mr. Finkelstein says.

Delivering Happiness: A Path to Profits, Passion, and Purpose

By Tony Hsieh

The Books To Read Before You Start A Business

Mr. Hsieh recounts his business journey from working in a pizza shop to founding and selling LinkExchange to doing the same as chief executive at Zappos, which was acquired by Amazon.

For Mercedes Bent, partner at Lightspeed Venture Partners, the book shone light on people she works with, even though she herself was a startup operator. “It was a really powerful story of some of the hard decisions that founders have had to make,” she says. “As a venture capitalist, I have more empathy for founders and what they’re going through.”

High Growth Handbook

By Elad Gil

 

The Books To Read Before You Start A Business

Many founders eventually face a moment in their company’s journey when they’ll need to scale the company and think much longer-term about success. Mr. Gil’s book walks founders through some of the steps and challenges they’ll face, such as the role of a board, mergers and acquisitions and more.

Some of the topics in the book are lessons Mark Chou, founder and managing partner at Bradhurst Ventures, learned firsthand while serving in various roles at Away, a direct-to-consumer luggage company.

During his time at Away, Mr. Chou had to figure out the right person to hire to run one of the company’s businesses—someone who could manage a small business but also help it grow. The book served as a reminder that businesses can’t always anticipate everything they’ll need and optimize for the future, he says—so he decided to stop stressing over the choice so much because he knew there was no perfect hire.

The Making of a Manager: What to Do When Everyone Looks to You

By Julie Zhou

The Books To Read Before You Start A Business

Founders inevitably end up playing many roles in addition to running the company—a situation that can hinder the development of employees and hurt the company in the long run. Ms. Zhou’s book covers many of the basics every manager should learn and how to make a team feel valued and succeed.

That nuts-and-bolts approach is why the book gets a recommendation from Alisha Ramos, founder and chief executive of No Plans Inc. and operator of Girl’s Night In, a lifestyle newsletter. She says the book’s advice on topics like figuring out the purpose of a meeting or setting someone up for success helped her in her role as a leader.

“Even as a senior executive, I learned something new from this book,” Ms. Ramos says. “It’s always good to go back to basics.”

The Great CEO Within: The Tactical Guide to Company Building

By Matt Mochary

The Books To Read Before You Start A Business

As a corporate coach, Mr. Mochary shares key lessons founders need to learn and apply in their new ventures. The book helped Ali Kriegsman, co-founder and chief operations officer at Bulletin, a wholesale marketplace for retailers, figure out how to lead the company. “When you’re at a startup, there’s so many problems and so many things you can focus on, and that was overwhelming for me as an early founder,” she says. “This book gives you a good road map of prioritizing tackling the problem to get you to your big goal.”

Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist

By Brad Feld and Jason Mendelson

The Books To Read Before You Start A Business

Many founders will eventually look to raise money from venture-capital firms. “Venture Deals” gives a founder the framework and concepts needed to understand how to raise a round and the entire process that comes with it, says Mr. Chou.

“This book is essential reading that will provide an overview of all of the different players involved in the capital-raising process, an overview of term sheets, understanding cap tables, as well as other topics like how venture-capital funds work and thoughts on negotiation,” Mr. Chou says.

What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services

By Anthony Ulwick

The Books To Read Before You Start A Business

Any founder and longtime chief executive is always looking for the next big product innovation. Mr. Ulwick’s book outlines an eight-step path for companies to figure out what that next innovation should be and how to get there, by analyzing more than 70 companies.

Entrepreneurs can read the book at any stage of the company to learn more about what product to launch next or even how to talk about the current brand, says Lo Toney, founding managing partner at Plexo Capital.

The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business

By Clayton Christensen

The Books To Read Before You Start A Business

Most entrepreneurs aim to create new categories or markets with their companies. “The Innovator’s Dilemma” tackles the concept of disruptive innovation, in which a smaller company is able to challenge entrenched incumbents.

It’s a book any founder who wants to create a new product or experience should read, says Scott Cutler, chief executive at StockX LLC.

Disruptive innovation has guided his career choices, from working at StubHub, a marketplace for people to buy and sell event tickets online, to eBay, which once owned StubHub before selling it this year. His rationale: Those sites were changing established industries.

 

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Bakkt Is Scheduled To Start Testing Its Bitcoin Futures Contracts Today (#GotBitcoin?)

Bitcoin Network Now 8 Times More Powerful Than It Was At $20K Price (#GotBitcoin?)

Crypto Exchange BitMEX Under Investigation By CFTC: Bloomberg (#GotBitcoin?)

“Bitcoin An ‘Unstoppable Force,” Says US Congressman At Crypto Hearing (#GotBitcoin?)

Bitcoin Network Is Moving $3 Billion Daily, Up 210% Since April (#GotBitcoin?)

Cryptocurrency Startups Get Partial Green Light From Washington

Fundstrat’s Tom Lee: Bitcoin Pullback Is Healthy, Fewer Searches Аre Good (#GotBitcoin?)

Bitcoin Lightning Nodes Are Snatching Funds From Bad Actors (#GotBitcoin?)

The Provident Bank Now Offers Deposit Services For Crypto-Related Entities (#GotBitcoin?)

Bitcoin Could Help Stop News Censorship From Space (#GotBitcoin?)

US Sanctions On Iran Crypto Mining — Inevitable Or Impossible? (#GotBitcoin?)

US Lawmaker Reintroduces ‘Safe Harbor’ Crypto Tax Bill In Congress (#GotBitcoin?)

EU Central Bank Won’t Add Bitcoin To Reserves — Says It’s Not A Currency (#GotBitcoin?)

The Miami Dolphins Now Accept Bitcoin And Litecoin Crypt-Currency Payments (#GotBitcoin?)

Trump Bashes Bitcoin And Alt-Right Is Mad As Hell (#GotBitcoin?)

Goldman Sachs Ramps Up Development Of New Secret Crypto Project (#GotBitcoin?)

Blockchain And AI Bond, Explained (#GotBitcoin?)

Grayscale Bitcoin Trust Outperformed Indexes In First Half Of 2019 (#GotBitcoin?)

XRP Is The Worst Performing Major Crypto Of 2019 (GotBitcoin?)

Bitcoin Back Near $12K As BTC Shorters Lose $44 Million In One Morning (#GotBitcoin?)

As Deutsche Bank Axes 18K Jobs, Bitcoin Offers A ‘Plan ฿”: VanEck Exec (#GotBitcoin?)

Argentina Drives Global LocalBitcoins Volume To Highest Since November (#GotBitcoin?)

‘I Would Buy’ Bitcoin If Growth Continues — Investment Legend Mobius (#GotBitcoin?)

Lawmakers Push For New Bitcoin Rules (#GotBitcoin?)

Facebook’s Libra Is Bad For African Americans (#GotBitcoin?)

Crypto Firm Charity Announces Alliance To Support Feminine Health (#GotBitcoin?)

Canadian Startup Wants To Upgrade Millions Of ATMs To Sell Bitcoin (#GotBitcoin?)

Trump Says US ‘Should Match’ China’s Money Printing Game (#GotBitcoin?)

Casa Launches Lightning Node Mobile App For Bitcoin Newbies (#GotBitcoin?)

Bitcoin Rally Fuels Market In Crypto Derivatives (#GotBitcoin?)

World’s First Zero-Fiat ‘Bitcoin Bond’ Now Available On Bloomberg Terminal (#GotBitcoin?)

Buying Bitcoin Has Been Profitable 98.2% Of The Days Since Creation (#GotBitcoin?)

Another Crypto Exchange Receives License For Crypto Futures

From ‘Ponzi’ To ‘We’re Working On It’ — BIS Chief Reverses Stance On Crypto (#GotBitcoin?)

These Are The Cities Googling ‘Bitcoin’ As Interest Hits 17-Month High (#GotBitcoin?)

Venezuelan Explains How Bitcoin Saves His Family (#GotBitcoin?)

Quantum Computing Vs. Blockchain: Impact On Cryptography

This Fund Is Riding Bitcoin To Top (#GotBitcoin?)

Bitcoin’s Surge Leaves Smaller Digital Currencies In The Dust (#GotBitcoin?)

Bitcoin Exchange Hits $1 Trillion In Trading Volume (#GotBitcoin?)

Bitcoin Breaks $200 Billion Market Cap For The First Time In 17 Months (#GotBitcoin?)

You Can Now Make State Tax Payments In Bitcoin (#GotBitcoin?)

Religious Organizations Make Ideal Places To Mine Bitcoin (#GotBitcoin?)

Goldman Sacs And JP Morgan Chase Finally Concede To Crypto-Currencies (#GotBitcoin?)

Bitcoin Heading For Fifth Month Of Gains Despite Price Correction (#GotBitcoin?)

Breez Reveals Lightning-Powered Bitcoin Payments App For IPhone (#GotBitcoin?)

Big Four Auditing Firm PwC Releases Cryptocurrency Auditing Software (#GotBitcoin?)

Amazon-Owned Twitch Quietly Brings Back Bitcoin Payments (#GotBitcoin?)

JPMorgan Will Pilot ‘JPM Coin’ Stablecoin By End Of 2019: Report (#GotBitcoin?)

Is There A Big Short In Bitcoin? (#GotBitcoin?)

Coinbase Hit With Outage As Bitcoin Price Drops $1.8K In 15 Minutes

Samourai Wallet Releases Privacy-Enhancing CoinJoin Feature (#GotBitcoin?)

There Are Now More Than 5,000 Bitcoin ATMs Around The World (#GotBitcoin?)

You Can Now Get Bitcoin Rewards When Booking At Hotels.Com (#GotBitcoin?)

North America’s Largest Solar Bitcoin Mining Farm Coming To California (#GotBitcoin?)

Bitcoin On Track For Best Second Quarter Price Gain On Record (#GotBitcoin?)

Bitcoin Hash Rate Climbs To New Record High Boosting Network Security (#GotBitcoin?)

Bitcoin Exceeds 1Million Active Addresses While Coinbase Custodies $1.3B In Assets

Why Bitcoin’s Price Suddenly Surged Back $5K (#GotBitcoin?)

Bitcoin’s Lightning Comes To Apple Smartwatches With New App (#GotBitcoin?)

E-Trade To Offer Crypto Trading (#GotBitcoin)

US Rapper Lil Pump Starts Accepting Bitcoin Via Lightning Network On Merchandise Store (#GotBitcoin?)

Bitfinex Used Tether Reserves To Mask Missing $850 Million, Probe Finds (#GotBitcoin?)

21-Year-Old Jailed For 10 Years After Stealing $7.5M In Crypto By Hacking Cell Phones (#GotBitcoin?)

You Can Now Shop With Bitcoin On Amazon Using Lightning (#GotBitcoin?)

Afghanistan, Tunisia To Issue Sovereign Bonds In Bitcoin, Bright Future Ahead (#GotBitcoin?)

Crypto Faithful Say Blockchain Can Remake Securities Market Machinery (#GotBitcoin?)

Disney In Talks To Acquire The Owner Of Crypto Exchanges Bitstamp And Korbit (#GotBitcoin?)

Crypto Exchange Gemini Rolls Out Native Wallet Support For SegWit Bitcoin Addresses (#GotBitcoin?)

Binance Delists Bitcoin SV, CEO Calls Craig Wright A ‘Fraud’ (#GotBitcoin?)

Bitcoin Outperforms Nasdaq 100, S&P 500, Grows Whopping 37% In 2019 (#GotBitcoin?)

Bitcoin Passes A Milestone 400 Million Transactions (#GotBitcoin?)

Future Returns: Why Investors May Want To Consider Bitcoin Now (#GotBitcoin?)

Next Bitcoin Core Release To Finally Connect Hardware Wallets To Full Nodes (#GotBitcoin?)

Major Crypto-Currency Exchanges Use Lloyd’s Of London, A Registered Insurance Broker (#GotBitcoin?)

How Bitcoin Can Prevent Fraud And Chargebacks (#GotBitcoin?)

Why Bitcoin’s Price Suddenly Surged Back $5K (#GotBitcoin?)

Zebpay Becomes First Exchange To Add Lightning Payments For All Users (#GotBitcoin?)

Coinbase’s New Customer Incentive: Interest Payments, With A Crypto Twist (#GotBitcoin?)

The Best Bitcoin Debit (Cashback) Cards Of 2019 (#GotBitcoin?)

Real Estate Brokerages Now Accepting Bitcoin (#GotBitcoin?)

Ernst & Young Introduces Tax Tool For Reporting Cryptocurrencies (#GotBitcoin?)

How Will Bitcoin Behave During A Recession? (#GotBitcoin?)

Investors Run Out of Options As Bitcoin, Stocks, Bonds, Oil Cave To Recession Fears (#GotBitcoin?)

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